ONE STEP CLOSER TO ZERO WASTE PACKAGING is a campaign for action and inspiration to reduce and/or eliminate single use plastics in our products, packaging, and personal lives.

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It is clear that we need to raise awareness on the topic, and find ways to mobilize both industry stakeholders and consumers to join forces to combat plastic waste – in fact, in a study done by McKinsey, 60-70% of consumers would pay a premium for sustainable packaging and it’s estimated that a more circular economy could generate $4.5B in economic growth – meaning we have a unique opportunity to stimulate economic growth, turn waste into wealth, and differentiate our brands through the lens of sustainability.

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